As Australia’s top endurance sports nutrition company, Pro4mance approached PurpleMonky to create a series of videos to introduce their captive audience to new product lines, whilst continuing to build their online brand awareness.

Across a series of shoots, we worked alongside the Pro4mance team and their athletes to capture the essence of what their brand aims to communicate:

We’re 4:30am starts. We’re sacrifice. We’re grin and bear it. We’re the extra 10% that others won’t do. We’re hard work. We’re Pro4mance endurance sports nutrition.

The genuine passion each of the athletes had towards their sport, training and nutrition allowed us to capture these videos with a candid, documentary approach.

The results
With the update of their website by e-commerce gun Jordy Heis, a targeted social media campaign and the integration of their new video content, Pro4mance made their historically quiet month, August, into the busiest one ever.

To see the full collection, visit their website at

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