AirBolt founder Kabir Sidhu came to us with a brilliant product and a lofty goal: to raise $50,000 via Kickstarter to commence production of the world’s first smart travel lock.

All he needed was a video to capture people’s attention.

As is the case with most startups, the budget was low and the resources limited. But we believed in the product and wanted to help make it a reality.

So we pulled up our sleeves and got to work. We needed a concept that was fun, engaging, informative and persuasive. We needed to convince people to believe in the product and put up the funds to make it a reality.

We couldn’t be prouder of the resulting video and the creativity we put into both the concept and the approach to creating a world-class video on a micro budget.

At the time of this post they’re already raised 25% of their $50,000 Kickstarter goal in just over 12 hours – an amazing effort from the AirBolt team (with a small helping hand from PurpleMonky).

For more information and to purchase your own AirBolt, check out their campaign here:

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