PurpleMonky travels to the South Australian outback

Fosters has come back to Australia to shoot their latest online marketing campaign ‘Fosters 1888 Trials’ which feature British TV presenter Rick Edwards.

Teaming up with London based Mischief PR and adam&eveDDB, PurpleMonky worked across the pre-production and filming stages, organising all Australian logistical and production parts of the project. The end result is a dynamic collection of clips that illustrate the struggle of beer production back in the 1800’s mixed with Rick’s comedic charm; all filmed in the gorgeous South Australian outback.

Ifeoma Dozie, brand director at Heineken said: “We are proud of our Australian heritage and the Foster’s brothers’ story is an incredible tale of fortitude and ingenuity. We wanted to offer an insight into 1888 Melbourne life and in a way Foster’s drinkers can relate to.”